Agency: Brand Delivered
My role: Senior designer, working alongside the Creative director
Copyright: Brand Delivered Limited

The challenge
Within the landscape of organisations combatting rabies, the UAR found itself among several counterparts. However, there was a pressing need for UAR to carve out a distinct identity amidst this landscape. The existing brand fell short in reflecting certain clinical aspects and the high level of professionalism integral to its operations. There was a call for modernising the brand visuals to better represent its mission. Additionally, the website required a revamp to serve as an effective research hub for stakeholders, providing comprehensive and accessible information. The aim was to strengthen UAR's unique positioning and enhance its appeal in the fight against rabies.

The solution
The primary goal was to elevate the organization's profile to reflect credibility, clinical professionalism, and a sense of accountability. Our initial focus centred on a clear and concise typography approach. I deep-dived into extensive research to identify font pairings that truly embodied UAR's values and objectives. Additionally, I immersed myself in thoroughly exploring colours that would evoke both urgency and credibility, eventually leaning towards a combination of reddy/amber and deep sea blue. The urgency was crucial as the organisation aimed to maintain its activist spirit while enhancing its visibility. Building upon this foundation, we meticulously developed the rest of the visual elements to ensure they resonated with these core principles and objectives.

Having built an extensive wireframe in Axure from the proposed site map. The site was built using modules from Gutenberg with additional elements from Getwig.