Agency: The Design Boat
My role: Owner, Creative director
Copyright: The Design Boat Ltd

ICE Arts Foundation CIC is an organisation working with people of all ages to nurture their talents and fulfil their potential through creative arts and education. They have a primary focus on young people and a wider scope to reach adults who need support. Everything ICE Arts Foundation does is with high energy, a clear focus, and a servant-hearted spirit.

Their aim is to be fully recognised by governments, councils, organisations, and schools for their positive change within local communities through the arts. ICE Arts Foundation's vision is to provide local access to services and support that unlock potential through personal and social development. Centering this impact around the arts to create resilient and vibrant local communities.

The lines making up the star represent the pathways of those they work with actively achieving their full potential. The colours take a lead from the umbrella brand Imagine Create Express (ICE) and are reflected in the sun rising over a landscape; a new day is rising up to fulfil the potential of the local community.

I delivered: the logo, colour palettes, complimentary fonts, photography style, stationery, workbook covers and brand guidelines.