Agency: Neo
My role: Senior designer
Copyright: Neo Creative Limited

The challenge
Carter Anchor House (now Your Place) needed a full rebrand to align its internal values and approach with its communication materials.

The main goals were to develop a new name, identity, and story that created a positive, progressive, and supportive atmosphere for residents and staff. We aimed to increase support and income for the charity to help expand and diversify services, without losing the support of those connected to the charity's Catholic heritage. Another important goal was to share the real story of homelessness to change local public perception. Lastly, we wanted to communicate the charity's unique approach and solutions.

The solution
Working collaboratively with Your Place and diving deep into the heart of what truly mattered we discovered that helping the homeless was an individual journey that started with a place to call home, your place. Your Place is a collection of accommodations that enables individuals to feel safe and belong. We captured the stories of those impacted by the help from Your Place. The work being done in these people's lives was summed up in a poem and then visually depicted through the identity we created. The identity springs to life with vibrant energy and colour, symbolising an optimistic journey for those experiencing homelessness in East London. Your Place becomes what each person makes of it. Visually, we strived to inspire both independence and community, balancing safety and comfort with progress, growth, and reconnection with the wider world. It's all about helping each person find their own 'place'.

My role
I joined Neo as they were implementing the visual brand across various assets. These included storytelling social media posts, statement and quote social posts, Canva templates for the internal team to use, PPT presentation templates, ID cards and stationery. I helped implement all of these so that the client had a full set of collateral which they could use to represent themselves.