"Good design is a matter of discipline. It starts by looking at the problem and collecting all the information about it. If you understand the problem, you have the solution. It's more about logic than imagination."

"Good design is a matter of discipline. It starts by looking at the problem and collecting all the information about it. If you understand the problem, you have the solution. It's more about logic than imagination."

Massimo Vignelli 1931-2014

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Creating is my passion, whether designing spaces, crafting brand identities, or curating editorial layouts.

Rachel Ganeshwaran, Senior Designer

Creating is my passion, whether designing spaces, crafting brand identities, or curating editorial layouts.

Rachel Ganeshwaran, Senior Designer

I'm a dedicated graphic designer who loves bringing brands to life through thoughtful and impactful design. I create design solutions for mission-led organizations and energetic visionaries, helping them tell their stories in meaningful and visually compelling ways. With experience in brand guardianship, evolution, and rebrands, I enjoy crafting visual identities that feel authentic and resonate with audiences.

My experience spans a wide range of projects, from in-house corporate brand guardianship and high-budget NHS public consultations to designing children’s food packaging. I’ve created digital content, developed branding, produced presentations and designed packaging for local and global industries. With a background in graphic and interior design, I bring a unique perspective to branding, communications, and designs for the built environment, ensuring every project is visually compelling and strategically sound.

 

I'm a dedicated graphic designer who loves bringing brands to life through thoughtful and impactful design. I create design solutions for mission-led organizations and energetic visionaries, helping them tell their stories in meaningful and visually compelling ways. With experience in brand guardianship, evolution, and rebrands, I enjoy crafting visual identities that feel authentic and resonate with audiences.

My experience spans a wide range of projects, from in-house corporate branding and high-budget NHS public consultations to designing children’s food packaging. I’ve created digital content for not-for-profits, developed branding, and designed packaging for international markets. With a background in both graphic and interior design, I bring a unique perspective to branding, communications, and designs for the built environment, ensuring every project is both visually compelling and strategically sound.

I'm a dedicated graphic designer who loves bringing brands to life through thoughtful and impactful design. I create design solutions for mission-led organizations and energetic visionaries, helping them tell their stories in meaningful and visually compelling ways. With experience in brand guardianship, evolution, and rebrands, I enjoy crafting visual identities that feel authentic and resonate with audiences.

My experience spans a wide range of projects, from in-house corporate branding and high-budget NHS public consultations to designing children’s food packaging. I’ve created digital content for not-for-profits, developed branding, and designed packaging for international markets. With a background in both graphic and interior design, I bring a unique perspective to branding, communications, and designs for the built environment, ensuring every project is both visually compelling and strategically sound.

I'm a deep thinker, a lifelong learner, and a strategic doer who thrives on collaboration and problem-solving. My approach to design is rooted in thorough research and thoughtful analysis, ensuring every project has a strong foundation. I build concepts from my research, drawing inspiration from my findings and methodically working through the design process. Clear communication is key to my work—I believe in crafting a strong brief and collaborating closely with clients at every stage. This open approach allows for faster feedback and increases the likelihood of a successful outcome.

Beyond branding, I’ve had the privilege of working on digital campaigns that raise awareness and drive fundraising for meaningful causes. I thrive in creative, team-oriented environments and am always excited to craft designs that not only look great but also make a real difference.

I'm a deep thinker, a lifelong learner, and a strategic doer who thrives on collaboration and problem-solving. My approach to design is rooted in thorough research and thoughtful analysis, ensuring every project has a strong foundation. I build concepts from my research, drawing inspiration from my findings and methodically working through the design process. Clear communication is key to my work—I believe in crafting a strong brief and collaborating closely with clients at every stage. This open approach allows for faster feedback and increases the likelihood of a successful outcome.

Beyond branding, I’ve had the privilege of working on digital campaigns that raise awareness and drive fundraising for meaningful causes. I thrive in creative, team-oriented environments and am always excited to craft designs that not only look great but also make a real difference.

I'm a deep thinker, a lifelong learner, and a strategic doer who thrives on collaboration and problem-solving. My approach to design is rooted in thorough research and thoughtful analysis, ensuring every project has a strong foundation. I build concepts from my research, drawing inspiration from my findings and methodically working through the design process. Clear communication is key to my work—I believe in crafting a strong brief and collaborating closely with clients at every stage. This open approach allows for faster feedback and increases the likelihood of a successful outcome.

Beyond branding, I’ve had the privilege of working on digital campaigns that raise awareness and drive fundraising for meaningful causes. I thrive in creative, team-oriented environments and am always excited to craft designs that not only look great but also make a real difference.

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