The Kind Table, Refillery

Agency: Freelance work
My role: Senior designer, working with the owner and founder
Copyright: Rachel Ganeshwaran 2025
Photography: Laura at Any Something Photography

The Kind Table approached me to evolve and elevate their brand. They had established their style with Canva templates but wanted to move away from the mass-template approach. They saw their template used regularly by other businesses, so they needed to set themselves apart. 

I elevated the main brand to separate it from the Canva template approach. Keeping the existing logo but adding and evolving the surrounding fonts and graphics. 

My main role involved designing the packaging for The Kind Table's own label for their refillable bottles. These products are in local Airbnb's and businesses. Along with their in-store range. These need to be more refined and look minimal so that they would look unintrusive in bathrooms and kitchens.

The outcomes speak for themselves: Their business has increased along with people's perception of them with many returning customers stating how much they like the new look and feel.